When you’re trying to grow your business, the best way to generate an audience is to publish content. Your target customer needs to find you in order for your business to thrive. One of the best ways to reach your target audience is to use social media.
As a result, they’ll build relationships, brand reputation and community over time.
Whether your favourite medium is Facebook, Twitter or Instagram, use it to your advantage!
Here are some ways to boost engagement on social media, while growing your business:
Learn who your audience is
Chances are good you already know who your target audience is based on your business and what you’re providing. But using social media regularly will give you a more in-depth look at who you should be marketing your services to. Facebook and Twitter have unique analytical tools that give you information, such as age, gender, interests and language. When you know your audience’s interest, you can target your social media campaigns and content to that in order to increase engagement.
Use #hashtags to your advantage
Once you’ve established an audience base on social media, it’s time to expand your audience. Seek out new customers by using hashtags related to your business. Once you see what people are saying about the business you’re in, you’ll be able to join the conversation and invite them to check out what you have to offer!
Share your content
Instead of just driving your audience to your website or sending out emails to subscribers, share your content via social media. This way, you can deliver as much content as you want in a short period of time to your audience. The key, however, is to make sure the content is in line with your audience’s interests.
Build relationships
While you use social media to connect with future customers, it’s also a great opportunity to develop a social relationship with them.
By expressing interest in your audience, they’ll remember you.
Social media marketing costs less than traditional forms of advertising
If you’re frustrated spending money and time coming up with creative forms of marketing that goes into print or online mediums, consider using social media. While you may not have hours on end to spend on social media, it doesn’t cost you anything and is a great way to market your business/services. If you choose to invest a few dollars in social media marketing, you can run a campaign for your audience to win a gift card or voucher to save on your services. It’s not only a great way to get your audience to purchase from you, but leads to increased engagement.
Establish your brand and customer service
After you’ve worked hard to establish a relationship with your audience on social media, show them that you’re running a legitimate business, one that takes care of its customers.
By engaging in conversation with your audience, you’ll have the ability to answer questions or handle any customer service issues. It shows customers that you’re reachable and helps you establish your brand in your industry. When customers feel like they’re properly treated, they’ll visit your business again for its services.
Social media marketing only works if you have the time to use it. If you have the time but don’t know how to carefully craft a social media marketing plan, let the experts at Intact Marketing help you. Our team is dedicated to online marketing and can help grow your business on social media. Visit our website to see a list of clients and our portfolio!
Start growing your business with Intact Marketing.