We live in a digital world where it’s almost impossible not to find a business online. Technology has evolved and with it, businesses have adapted to the change in order to stay relevant and profitable.
Here’s why:
- It’s a powerful marketing tool that lets people find you and the services you’re offering. Most consumers will do research on their needs and their search begins online
- Having an online presence gives any business credibility. That’s because most consumers assume businesses will have a website. Without one, consumers might not take the business seriously. It’s important in order to establish a reputation.
Once you’ve decided that you need a website, you should maximize it to its full potential.
A well-designed website should include the following:
- A purpose
Do you want to educate consumers about your business or organization? Is it a place for people to shop? Think about the type of consumer you’re trying to attract to your website. This will give yourself an idea of how your website should function in order to meet the needs of your consumers and generate more business.
- Content
Content is an important part of any website. It gives you the opportunity to educate and communicate with your customers and connect with new ones. Whether you’re writing blog posts, or simply loading descriptions of your content/services, you want to capture your audience’s attention right away. Be conversational and speak directly to your reader. It will help them connect with you and will influence them in the buying process when it comes time to purchase a service or product. Also optimize your content with right keywords – this will help you rank in Google when someone is searching for your products or services.
- Easy Navigation
The right type of content on your website is important, but so is the way it’s laid out on your website. That includes organizing the content into headings or categories and using bullet points for large pieces of text. Think about how easy is for your consumer to navigate through the website to find what they’re looking for. Organizing your content into drop-down menus is a great way to keep everything in their rightful place on your website.
- Simple fonts
You’ve got the content you want to post online and will have it properly organized. The next logical step in getting your content read is to ensure it’s readable. Present your content using a simple font. Picking a font that’s overly fancy may be distracting to the eye. Remember, you want your viewer’s experience to be a fun, yet purposeful one. Directing them to a page with fonts that don’t accurately represent your business (and aren’t pleasing to the eye) may prevent your viewer from completing their purpose on your site.
- Don’t be afraid of colour
Choose a soft, yet colourful palette for your website. Complementing colours will create balance and help your content stand out if you use contrasting colours that are pleasing and professional.
When it comes to colours – think about what colour represents your business and your message. Every colour carries a meaning and feel. For brand recognition and continuity you want all your marketing materials to deliver your business message, so keep your website aligned with all your other marketing materials.
- Add graphics
They say a picture is worth a thousand words, right? Leverage your business online by including infographics and other images that directly speak to your business. Often times, they can effectively communicate a thought and directly target your average consumer. There are plenty of free stock photo websites where you can find appropriate images to suit your needs.
Intact Marketing can make this happen for you
Designing a website and the content, infographics and images that go with it is a lot of work. If you don’t have experience in the design world, you may find it frustrating to create your own website while ensuring it has all of the above.
That’s where Intact Marketing comes in. We’re a full-service marketing company that can assist you with your digital imprint. Whether you need a brand new website designed, or need changes to your current one, we offer flexible packages to suit your needs.
We invite you to take a look at our extensive portfolio – Intact Marketing has designed and managed many company websites. You’ll notice they’re interactive, eye-catching and professional. All of these elements help your business thrive. That’s our mission when it comes to developing your website and personal brand online.
Make a strong impression online with a website that’s designed for success with Intact Marketing!
