Facebook Marketing Archives

As social networks explode, more and more companies try to integrate their online presence through social media platforms. The most used platforms would be Facebook, Twitter, LinkedIn, Youtube and lately foursquare is receiving lots of attention.

Using these social platforms successfully needs more understanding then just how to set up a profile.

Facebook Fan Pages are considered a great starting point for social media engagement, more and more companies are searching to learn the best practices to adopt in order to build up the desired followers.

Seven factors to consider when developing your Facebook community

1. Focus on the Content

Upload images, videos, texts and other media types around your brand, focusing on the interests of the community you want to build. This is a place where you want to show your human side of your company. It is well know that people are more likely to react to pictures, so update some interesting pictures regularly.

2. Encourage Discussions

Engage with users by asking and answering their questions. People want to be involved and are more likely to interact to a human tone of voice instead of a cold corporate talking. Be as friendly as possible, facebook is all about friendships and family; don’t over push your product and services. First build trust with your followers

3. Setup Contests and games

To keep your new fans and earn their trust you have to be creative! Motivate people to participate and add entertainment value to their online experience.

4. Reward your fans

Why should I hit the “Like” button? Do you offer only information about your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. But remember you don’t want to build up followers who are attracted to your specials only, but you want to build relationship with your brand.

5. Promote your Facebook Fan Page

Add your Fan Page’s link in your website, blog, e-mail signatures newsletters and printed media.

6. Create Custom Welcome Pages / Tabs

The purpose of your facebook business page is to expand your territories. The first impression of your facebook business page is critical. Your customized facebook landing tab has to be interesting enough to encourage fans join. Create custom facebook pages with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application.

7. Be prepared to respond to negative reviews

Social platforms give people a voice to express not only their positive, but their negative reviews and comments too. You should always be prepared to respond a negative review and you should not just try to hide it by deleting the post. This requires a specific policy and the right spokesperson to handle kind situations.

What other tips would you recommend to be successful with your facebook fan page?

How does Twitter compare against Facebook when it comes to online activity? If we are comparing the Facebook population to the Twitter followers, it shows that while the two are similar in many respects but at the same time there are some crucial differences of interest to marketers and others looking to mine the data and pick a favourite platform.

The biggest difference would be that Twitter users seem to be more active, but less interested in following brands.

I found it that Facebook is like a class reunion. Twitter is like a huge roundtable discussion. The big question is which is better for business.

Of course since these stats were performed we all know that Facebook has far more than 600 million total users. In July of 2010 it declared it had 500 million monthly active users – who had actively used the service within the previous 30 days, meaning there would be more users who had not used the service in that period, not included in that number.

Whereas Twitter’s 106 or 190 million numbers are just the number of accounts created, which does not necessarily equate to real human users at all, due to the vast amount of spam accounts on the network, and those accounts that are completely/mainly inactive. Twitter never published their monthly active users (or a similar metric) – however, we know from other research that large amounts of accounts are inactive.

I found it interesting that those of a higher income don’t engage very highly in social networking than those of the lower income bracket. This indicates to me that these social media platforms may be used more for entrepreneurial advancement or that those who are more affluent have less spare time to “play on the computer”.

However there are no accurate stats about the mass effect of a “social networks” on overall country productivity? How many working hours do social networkers spend on these sites per day, months a year?

Whether we like it or not, it looks to me that social media platforms are here to stay and it affects how the next generations will socialize and communicate. We have to learn to use social media networks effectively to maximize their positive opportunities.

Which social platform is more appealing for you and why?

If you are looking how to leverage the benefits of Facebook vs Twitter for your business purposes, or you would like to learn more about how social media marketing can help your brand expand online, request an estimate and we will help you reach your online marketing goals. If you already have your social platforms running but don’t have to time to manage your networks properly, Intact Marketing provides monthly social media management plans. Contact us today with all your SEO and Social Media Marketing needs. We’re here to help you succeed online and offline.

7 Tips to Consider When Developing Your Facebook Community