There are a lot of reasons to be a blogger: some of you are blogging for personal reasons to share your personal life and passions with others while others blog for business reasons.<\/p>\n
If your blogging for your business online presence with time you can develop a great network, expand your company\u2019s reach and influence, and change your industry.<\/strong><\/p>\n <\/p>\n Regular blogging is one of the best things you can do to help your business grow \u2013 businesses that write on their blog regularly receive 55% more website visitors and have 437% more indexed pages in Google than business that do not.<\/strong><\/p>\n But even when you\u2019re blogging for business, there are important mistakes you want avoid if you really want to see the desired success.<\/p>\n A mistake often made by bloggers who can\u2019t comprehend why their blog isn\u2019t having the impact on their business that they thought it would. More likely they heard that fresh content is critical for SEO, and that Google and Bing both love to find fresh content. This is all true, but to have their content have the impact they had hoped for they need to stop writing to try to impress search engines, instead they need to focus on their human readers. You need to create great content that people want to read and share, instead of writing short, lower-quality blog posts just to make the site have some appearance of activity.<\/p>\n Instead of trying to trick the search engines into thinking you have great content, actually have great content.<\/strong><\/p>\n Produce articles that people will want to read and share with their peers. Far more important than being \u201cfresh\u201d is having high-quality content for people to read.<\/p>\n If people don\u2019t like your content enough to link to it, share it, or comment on it, it\u2019s not going to have the same impact on your business as truly great content will. If you want the benefits of having great content, you must put in the time and effort to produce it.<\/p>\n Great blogs exist to share useful information, unique insights and help you express your leadership and expertise on a subject to your audience. They can be narrowly focused on one topic, or cover broad subjects. Blogs shouldn\u2019t exist just to put your company\u2019s news and awards online. There\u2019s nothing wrong with doing that from time to time, especially for unusual events, but if the majority of your content has no educational value for your audience, that\u2019s not a good sign.<\/p>\n Make sure that you\u2019re providing content on your blog that is interesting to people at all levels of depth.<\/strong><\/p>\n There\u2019s nothing wrong with posting exciting company news or announcements on your blog. But if that\u2019s all you post, your blog just won\u2019t attract a lot of repeat readers. Great bloggers know to mix up their content and keep things interesting so that they can attract readers without relying on too much promotion.<\/p>\n You\u2019ve got a lot of things going for you, but you need to be regular and consistent if you want to see some real growth of your blog. Without regularly adding content, it will be difficult to attract subscribers or inbound links.<\/p>\n If you have pressing demands on your time that make it difficult to publish new content frequently, you still have good options for making your blog vibrant and successful. Try creating shorter content that\u2019s still high-quality, such as useful top ten lists, or take older posts from your blog and update them for new and improved versions. It\u2019s also useful to make sure that you set reasonable expectations for yourself so you don\u2019t get discouraged.<\/p>\n Blog readers love to be able to come back to sites that they enjoy to read more content.<\/strong>\u00a0If you\u2019re only updating your blog sporadically, it\u2019s hard to build a real fan base. Keep creating great content, and set reasonable expectations for the frequency and volume of your blog so that it can fit into your schedule.<\/p>\n For great results gather topic ideas or questions from your sales team or contact form to learn about what your potential leads and customers are asking about and what their needs are, and write posts that answer those questions.<\/em><\/p>\n It\u2019s great to use your blog to encourage your customers to continue to learn more, and to share content with them. Make sure that you write for a broad audience by varying the types of content you produce, and use your blog to generate leads as well as to help your existing customers.<\/p>\n Have you ever faced any of these problems on your own blog? How did you solve it or change your content?<\/strong><\/em><\/p>\n<\/div>\n There are a lot of reasons to be a blogger: some of you are blogging for personal reasons to share your personal life and passions with others while others blog for business reasons. If your blogging for your business online presence with time you can develop a great network, expand your company\u2019s reach and influence, […]<\/p>\n","protected":false},"author":1,"featured_media":212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging"],"_links":{"self":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":5,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":2345,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/210\/revisions\/2345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media\/212"}],"wp:attachment":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Let\u2019s examine some signs that reflect the real reasons behind your blogging.<\/h2>\n
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Your blogging only to keep your website \u201cfresh for SEO.\u201d<\/h3>\n<\/li>\n<\/ul>\n
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You post all your company news and press releases on your blog.<\/h3>\n<\/li>\n<\/ul>\n
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You used to blog every week, but it\u2019s actually more like once a month.<\/h3>\n<\/li>\n<\/ul>\n