{"id":2989,"date":"2015-10-15T21:03:25","date_gmt":"2015-10-16T01:03:25","guid":{"rendered":"http:\/\/intactmarketing.com\/?p=2989"},"modified":"2015-10-23T21:42:31","modified_gmt":"2015-10-24T01:42:31","slug":"the-key-to-writing-an-engaging-blog","status":"publish","type":"post","link":"https:\/\/intactmarketing.com\/newsite\/the-key-to-writing-an-engaging-blog\/","title":{"rendered":"The Key To Writing An Engaging Blog"},"content":{"rendered":"

Everyone in the marketing industry will tell you that content is king. Why? Content, especially in the form of a blog, is a way for you \u2013 and your business \u2013 to stay in touch with current customers and entice new ones.<\/p>\n

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Writing for your audience is a way to grow your business by notifying people about your services, or educating them on what they should know.<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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But coming up with the right content for your blog or email newsletter is not always easy. You need to capture your reader\u2019s attention right away. When your audience needs something, your business or service will be top-of-mind.<\/p>\n

Keep these tips in mind when you write:<\/span><\/h2>\n

Be conversational<\/h3>\n

When you sit down to right content, write as if you\u2019re speaking to your audience in person. Make the written content casual by using language you use in everyday conversation. With this tip in mind, you\u2019ll not only have an easier time writing, but your audience or reader will feel more connected because it\u2019s been written with them in mind. On that same note, try not to use too much jargon \u2013 industry-related words. Keep your content simple and understandable.<\/p>\n

Think quality over quantity<\/h3>\n

Don\u2019t assume you need to write a 1,000-word blog post or email newsletter. You want to capture your audience\u2019s attention, but you run the risk of losing that attention when a post is too long. After all, don\u2019t you have a limited time to sit in front of the computer to read or check emails?<\/p>\n

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Keep your blog simple. Keep the message to the point. Provide quality content without worrying about quantity.<\/a><\/div>\n

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Carefully craft your headline<\/h3>\n
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The headline is the first written word your audience will see before they even begin reading your blog or email.<\/a><\/div>\n

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After reading the headline, it could be the difference between continuing reading, or deleting the email or switching to a new webpage. In one simple line, summarize the point of your content, the main reason why someone should read it. Then, think about whether or not you would read it. Publish your content when you\u2019re comfortable with what you\u2019ve crafted.<\/p>\n

Use proper formatting<\/h3>\n

The content itself should be easy to read, but so should the way the content is presented. If you\u2019re writing a longer piece, format it so it\u2019s easier for your audience to consume.<\/p>\n

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Using sub-headings will help keep your thoughts organized, thus keeping your audience focused.<\/a><\/div>\n

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Using bullet points or numbers also makes it easier for your reader to follow the point you\u2019re trying to get at.<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Finally, consider bolding key words to capture their attention. Bolding draws the readers\u2019 eyes in to an important part of the content. It will also help them identify key points within the piece.<\/p>\n

Add visuals<\/h3>\n

Your content is important, but your audience will appreciate a visual. Adding an image within the blog post or newsletter will not only break up the content, but also gives your reader something else to focus on, especially if that reader is a visual thinker. If you plan on repurposing this content on social media, the added visual is necessary to increase engagement.<\/p>\n

Create call to action\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h3>\n

What\u2019s the point of what you\u2019re trying to tell your audience? You don\u2019t want your reader to finish reading the email or blog post and ask themselves, \u201cso what?\u201d <\/p>\n

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Provide a call to action or solution at the end of the content to convince your audience of what they should do next<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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Provide a call to action or solution at the end of the content to convince your audience of what they should do next especially if you are trying to get them to purchase one of your services. Not only will your content provide your reader with valuable information, but you\u2019re also offering help or a solution at the same time.<\/p>\n

Be honest!<\/h3>\n

You\u2019re establishing a relationship with your audience by communicating with them. That\u2019s why it\u2019s important to be upfront and honest. Give your audience specific examples of what they need to know and don\u2019t shy away from revealing some facts about yourself and your business. For example, if company revenues are an important part of your content creation, be upfront about it! Being authentic gives you an authoritative voice, one your readers will appreciate and seek out again.<\/p>\n

To market yourself or your services, you need to tell people about it! If content marketing isn\u2019t your forte, why not hire an expert in marketing? Intact Marketing has the tools and expertise to market your business. Check out our website to see what we\u2019ve done for other business. Contact us to find out what Intact Marketing can do for yours.<\/p>\n

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Everyone in the marketing industry will tell you that content is king. Why? Content, especially in the form of a blog, is a way for you \u2013 and your business \u2013 to stay in touch with current customers and entice new ones. Writing for your audience is a way to grow your business by notifying […]<\/p>\n","protected":false},"author":1,"featured_media":2991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,13,10],"tags":[],"class_list":["post-2989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-onlinemarketing-strategies","category-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/2989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/comments?post=2989"}],"version-history":[{"count":2,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/2989\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/2989\/revisions\/2992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media\/2991"}],"wp:attachment":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media?parent=2989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/categories?post=2989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/tags?post=2989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}