{"id":2993,"date":"2015-09-15T22:03:39","date_gmt":"2015-09-16T02:03:39","guid":{"rendered":"http:\/\/intactmarketing.com\/?p=2993"},"modified":"2015-10-26T14:07:54","modified_gmt":"2015-10-26T18:07:54","slug":"how-to-market-to-millennials","status":"publish","type":"post","link":"https:\/\/intactmarketing.com\/newsite\/how-to-market-to-millennials\/","title":{"rendered":"How to Market to Millennials"},"content":{"rendered":"

Millennials are setting trends, either with the adoption of social media, new technology, and even new ideas. \u00a0They\u2019re the folks born roughly between 1980 and 1995: the so-called \u201cGeneration Y.”<\/p>\n

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A study by Forbes\u00a0showed that only 1 per cent of millennials said an advertisement would make them trust a brand more.<\/a><\/div>\n

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\u00a0The group is also the highest demographic of Internet users that install adblocking software.<\/p>\n

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In a study done by PageFair, 41 per cent millennials in the US have adblocking software of some kind installed.<\/a><\/div>\n

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\u00a0In short, advertising campaigns are not very effective at reaching this demographic and even if they do see the ad, it isn\u2019t going to have much effect.<\/p>\n

They want social poofs<\/h3>\n
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Millennials do not want to have something sold to them, but they do want recommendations from friends and family, experts, or even simply a person.<\/a><\/div>\n

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They respond much better to social media content, conversation, stories, entertainment, and education rather than typical marketing messages and strategies. \u00a0For example, a brand like Taco Bell employs a social media strategy that involves humour and engaging with people on Twitter and Facebook.<\/p>\n

\"TacoBellSocialMedia\"<\/p>\n

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Many millennials will look at blogs and reviews before buying into a product, and<\/p>\n

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62 per cent say they are more likely to become a loyal customer if a brand engages them on social media, according to the Forbes study.<\/a><\/div>\n

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Engagement, therefore, is key.<\/h3>\n

Typically most companies will develop a product and hope that their design works in their target market. \u00a042 per cent of millennials, according to the Forbes study, say they\u2019re interested in helping a company tailor a product to their desires. \u00a0Getting the customer involved in shaping a service will attract this demographic. \u00a0<\/p>\n

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A unique way to interact with clients and customers is to ask them to help you design something they would be interested in buying.<\/a><\/div>\n

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\u00a0Not only are you creating a product that they will want to purchase, customers will see the effect their suggestions had on the final product.<\/p>\n

Support a cause<\/h3>\n

Another method of attracting millennials attention is giving back to society. <\/strong><\/p>\n

Millennials, during their formative years in high school and college were bombarded with stories of corporate greed, record profits, financial meltdowns, and billion-dollar businesses. \u00a0Forbes says 75 per cent of them said it\u2019s important for a company to give back to society in some way, usually through supporting local communities. \u00a0This isn’t a simple charitable donation: a bit of community involvement and participation in events can go a long way.<\/p>\n

Go where the millennials are<\/b><\/h3>\n

For modern-day marketers hanging out where the Millennials hang out is crucial if you want to reach them. Considering that 85% of them have bought something after seeing it on social media, it\u2019s essential to know just which social platforms they are hanging out in.<\/p>\n

According to Social Media Today<\/a>, Millennials\u2019 top five social hangouts are:<\/p>\n