{"id":3014,"date":"2015-12-19T14:27:17","date_gmt":"2015-12-19T19:27:17","guid":{"rendered":"http:\/\/intactmarketing.com\/?p=3014"},"modified":"2016-02-03T23:55:43","modified_gmt":"2016-02-04T04:55:43","slug":"why-twitter-changed-its-favourites-to-hearts","status":"publish","type":"post","link":"https:\/\/intactmarketing.com\/newsite\/why-twitter-changed-its-favourites-to-hearts\/","title":{"rendered":"Why Twitter Changed Its Favourites To Hearts"},"content":{"rendered":"<p>Do you remember logging onto Twitter last month to find Twitter completely changed the way you favourite a tweet?<\/p>\n<p>Ok, it wasn\u2019t a significant change, but it was noticeable: the favourite icon was replaced by the all too familiar heart.<\/p>\n<p>By now, you\u2019re probably used to the change. You may have even forgotten the change happened, but we wanted to find out what motive was behind the Twitter swap.<\/p>\n<p><strong>It\u2019s easier to understand<\/strong><\/p>\n<p>The favourite existed for a few reasons:<\/p>\n<ul>\n<li>It enticed users to literally favourite a quirky tweet or comment;<\/li>\n<li>It gave users the opportunity to bookmark the tweet to read a link later;<\/li>\n<li>It\u2019s a way to essentially support the author by favouriting what they\u2019re saying, indicating you agree.<\/li>\n<\/ul>\n<p>People who have been using Twitter for years have grown to understand how the favourite works. It was established in 2006, around the same time Twitter was born, enabling users to get used to it and use it in ways they saw fit. That doesn\u2019t mean, however that all social media users got it, hence the change.<\/p>\n<ul>\n<li><strong>Why a heart<\/strong><\/li>\n<\/ul>\n<p>A heart is symbolic and a widespread recognizable icon, more so than a star. This universal symbol is understood across all generations, cultures and languages, which according to Twitter, makes it a better fit for its purpose.<\/p>\n<ul>\n<li><strong>The change wasn\u2019t out of the blue<\/strong><\/li>\n<\/ul>\n<p>It seemed like one day we were favouriting tweets and liking them the next, but it wasn\u2019t an overnight decision for Twitter. In fact, the social media giant had spent time researching and testing the replacement of favourites with likes as far back as 2012.<\/p>\n<p>Tests confirmed the heart was in the running to replace the beloved star because it was used more often as opposed to the star.<\/p>\n<p>Here\u2019s what Twitter had to say on its blog:<\/p>\n<p>\u201cWe want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite.\u201d<\/p>\n<ul>\n<li><strong>It\u2019s consistent with other popular social media channels<\/strong><\/li>\n<\/ul>\n<p>Those who have been using social media for years recognize the \u2018like\u2019 not because it\u2019s a universal symbol, but for the simple fact that it\u2019s found on other social media mediums like Instagram and Periscope.<\/p>\n<p>Facebook has its own \u2018like\u2019 button, but not in the form of a heart.<\/p>\n<ul>\n<li><strong>Will it entice new users?<\/strong><\/li>\n<\/ul>\n<p>Although testing began in 2012, the need for change became more apparent this year because Twitter has been struggling to recruit new users. Since Twitter wanted to make its platform more user-friendly, the change seemed like a smart move.<\/p>\n<p>But will it have an impact on the new users Twitter desires?<\/p>\n<p>According to a study by FiveThirtyEight, hearts are among the most popular emojis on Twitter. It\u2019s also one of the most commonly used emojis ever, so it\u2019s a logical step. That familiarity can ease the transition into the social media world for newcomers. Will you be one of them?<\/p>\n<p><strong>Intact Marketing can introduce you to Twitter<\/strong><\/p>\n<p>Maybe you\u2019re new to the Twitter world, or have Twitter and don\u2019t know how to operate it. That\u2019s where Intact Marketing comes in. It\u2019s our job to be experts when it comes to social media. We\u2019re here to help you activate social media accounts and manage them for you.<\/p>\n<p>Twitter is one of the most popular networking sites and can be a very useful tool in helping you grow your business. After all, your competitors are likely on Twitter right now.<\/p>\n<p>Rather than spend your free time trying to understand Twitter and identify how to use it to grow your business, let us do the work. We\u2019ll manage your profile and help you gather more followers so your business can develop an online reputation.<\/p>\n<p>We have a variety of packages and plans that will suit your needs. Visit our website for an overview and to learn more about how we can work for you.<\/p>\n<p>With the many social media channels, rules and changes, it\u2019s hard to keep up. That\u2019s why Intact Marketing is here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember logging onto Twitter last month to find Twitter completely changed the way you favourite a tweet? Ok, it wasn\u2019t a significant change, but it was noticeable: the favourite icon was replaced by the all too familiar heart. By now, you\u2019re probably used to the change. You may have even forgotten the change [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-twitter"],"_links":{"self":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/3014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":2,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/3014\/revisions"}],"predecessor-version":[{"id":3031,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/posts\/3014\/revisions\/3031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media\/3030"}],"wp:attachment":[{"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/media?parent=3014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/categories?post=3014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intactmarketing.com\/newsite\/wp-json\/wp\/v2\/tags?post=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}