As a business owner, you have a product that people want or need. You have a service that can make a difference in peoples’ lives.
But your business can only go so far if people don’t know about it!
At Intact Marketing, we believe in the power of social media. It gives you an opportunity to build relationships with prospective customers, direct more traffic to your website, and improve your brand’s awareness.
Facebook, Twitter and Pinterest are all great social media channels, but have you ever considered using Instagram?
Visuals are still a form of content
Every marketer knows content is king, right? While it’s still important to post engaging content on social media, write educational blogs and send out emails, visual content is equally as important, if not more.
Instagram is based on a simple platform: tell stories through visuals. Upload a photo with a caption, and share with your followers. If you’re in the business of selling something, it’s a great opportunity to showcase your items and let your audience know what you can offer them. With over 300 million active users, there’s a big audience you can reach.
Creating content for Instagram can be challenging because you need images to communicate your brand’s story. If you can create a visual campaign and stick to it, you can reach your target audience through enticing photos and witty captions.
Why Instagram?
According to a study by Forrester Research, Instagram users are 58 times more likely to like, comment or share a post than on other social media channels, proving that it’s becoming one of the most popular social media mediums. In other words, if your business isn’t on Instagram, you’re not reaching a very wide prospective audience.
It might be a cliché, but a picture is worth a thousand words. Use this to your advantage and run a contest on your Instagram page. It’s an excellent way of engaging your audience. You can even ask them to use a specific hashtag when tagging their pictures. Then, search through the photos associated with the hashtag to learn more about who’s engaging with your business content and pick a winner. The more you can do to engage through visuals, the more you can grow your brand and increase sales.
Not convinced? While Instagram is a very popular social media marketing tool, it’s not the only one on the market.
Consider speaking to the experts at Intact Marketing. We bring knowledge and experience to every marketing project we work on and can help you develop a successful marketing strategy for your business.
Don’t forget to check out our website to learn about our online marketing solutions. Take it from our clients who have taken the time to share their experience with us!
We’re dedicated to helping your business grow in any way we can. Let’s work together.